To the question of the title of this article, I would like to reply that all entrepreneurs know where their customers are, but unfortunately the answer is that this is not the case..
The SME entrepreneur must be where his clients are, but how can he do it if we do not do the task of identifying the places they frequent?, the newspapers, newsletters and magazines they read, if we do not know the radio stations they listen to or the national and regional television channels they watch.
For you businessman and businesswoman it is strictly necessary to know about the tastes and preferences of your clients. If we don't know, then how will we get them to buy from us over and over again??
How to find out about the tastes of our customers?
Just don't assume things, don't imagine about what they like or dislike. just ask them. One of the most practical tools is the survey application.
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