The difference between Prospects and Clients, something we should know:
Many times, someone is heard talking about how to get more customers. The representative of an advertising agency will tell you that "advertise to get more customers“, and his business might need more customers.
But in reality, when you pay for advertising, the main objective should not be to get more customers, it would be nice if you make it, but what you are actually going to get with your campaigns is more “prospects”. In other words someone who is really interested(a) in their products or services.
When someone responds to your ad, falls into the category of prospect, From now on it will be your task to establish a relationship of trust in such a way that this “prospect” become a Client who acquires their products or services and again.
Who cares? Bueno, the truth does matter, continue reading…
It is important because it allows you to separate the two in your mind and in your actions to each group and structure your advertising differently.
To obtain prospects and the act of turning them into customers they are different steps.
It is more difficult to sell to a person who has never bought from you than to someone who has done so in the past., This is where the after-sales follow-up that you give to your customers comes into play. customers to facilitate the process and establish a relationship.
On the other hand a prospect may be interested in your products or services, however your strategy will be to convince him that your company o business is the one that suits you best.
Many companies neglect the after-sales process, They ignorantly think about getting more and more clients and neglect the ones they already have..
Although his company be a small business it is not too much to plan strategies to make your prospects become customers and stay in this position for a long time. Something as simple as writing down your name, phone number, email and date of birth, this in order to contact you to offer you future promotions on special dates, announce a new product or service or simply congratulate him on his birthday, They are simple practices to implement and that add great value to your business. company.
Remember that "no one will buy from you if they don't trust you".
