In simple words, marketing 1 a 1 It is the process in which we allow ourselves to interact with our visitors and clients in an individualized way. We are all very clear that to the extent that we know another person better, our relationship with them is more rewarding., positive and allows achieving the best results whatever they may be..
The success of one-to-one marketing techniques depends on the human need to be recognized individually in a community.. If not, why do we feel so good when we arrive at a place and are in line?, the office boy, the supermarket or the bank greets us?
How to apply marketing 1 a 1? It is actually easy since you just have to apply 4 steps to know:
- Identify the potential client: You must know your client thoroughly.
- Differentiate it from the rest: The first step will allow you to know where you should focus your attention.. It should be directed towards where the greatest profitability is obtained..
- Interact with him: The process of interacting with your customers must be continuous. Remember that people and their tastes change.
- Customize products and services according to your needs: Finally, this entire process aims for you to adapt your organization, customer service, products and services towards the needs of those who are the reason for your business.
you liked the article?, dale “I like it”
